Navigating the complexities of
science, strategy, and storytelling—one entry at a time.
The Logbook
Welcome to The Logbook, where we share practical insights, sharp frameworks, and reflections from the frontlines of biotech/pharma communication.
Each post offers practical guidance to help you communicate more clearly, move with purpose, and stay aligned in a fast-moving landscape.
From Data to Impact: Embedding Storytelling in Biotech and Pharma Communications
In biotech and pharma, precision matters—and so does clarity. But when it comes to engaging investors, clinicians, or patient communities, data alone won’t drive action.
That’s where storytelling comes in.